Malaika Says Even the Wildest of Birds Do Not Belong in Circuses

Bollywood actor and supermodel Malaika Arora Khan is the latest celebrity to join PETA India's bevy of beauties standing up for the rights of animals. Dressed as a white scarlet macaw in a unique ensemble created by top designer Wendell Rodricks, Malaika posed with a placard that read, "Even the wildest of birds do not belong in circuses". This campaign aims to draw attention to cruelty to exotic birds, especially those performing in circuses. The ad was shot by ace photographer Atul Kasbekar.

Circuses across India bring in exotic birds from around the world for use as attractions. Some birds that are common sights in circuses are not native to India. Of all the exotic birds used in Indian circuses, the macaw is the most common.

Animals are forced to perform unnatural tricks in circuses, such as walking on tightropes, cycling, speaking and sitting on seesaws. They are made to perform through a regimen of fear and pain. Trainers use whips, rods, hooks and electric prods to instil an attitude of fear in them.

In circuses, macaws are kept in very unhealthy conditions. They are housed in cages so small that they cannot stretch their wings or legs. Medical care is rarely – if ever – provided.

In order to ensure that macaws do not fly away during their performance, handlers clip the birds' wings. Clipping the birds' wings can cause severe injury, and if the clipping is not done accurately, there is also the risk that the bird might bleed to death.

You can help stop the suffering of animals abused in the name of "entertainment". Do not patronise circuses with animals. Support PETA's vital work. Log on to www.petaDishoom.com to learn more about animals used in circuses.